A call for 'User-Generated Branding'

被引：51

作者：

Burmann, Christoph ^{[1
]}

机构：

[1] Univ Bremen, Bremen, Germany

来源：

JOURNAL OF BRAND MANAGEMENT | 2010年 / 18卷 / 01期

关键词：

D O I：

10.1057/bm.2010.30

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：1 / 4

页数：4

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