SOURCE LOYALTY IN FREIGHT TRANSPORT MARKET

被引:8
作者
CUNNINGHAM, MT [1 ]
KETTLEWOOD, K [1 ]
机构
[1] MIT,INST SCI TECHNOL,DEPT MANAGEMENT SCI,CAMBRIDGE,MA 02139
关键词
D O I
10.1108/EUM0000000005038
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:60 / 79
页数:20
相关论文
共 15 条
[1]  
BAYLISS BT, 1970, INDUSTRIAL DEMAND TR
[2]  
BUCKNER H, 1967, HOW BRIT INDUSTRY BU
[3]  
COOK WR, 1967, J TRANSPORT ECON SEP
[4]  
CUNNINGHAM MT, 1973, EUROPEAN J MARKETING, V7
[5]  
CUNNINGHAM MT, 1974, J MANAGEMENT STUDIES, V11
[6]  
FELDMAN W, 1969, J PURCHASING NOV
[7]  
KOTLER P, 1965, J MARKETING OCT
[8]  
LEVITT T, 1965, INDUSTRIAL PURCHASIN
[9]  
MARRIAN J, 1965, MARKETING INDUSTRIAL
[10]  
SHARP C, 1970, ALLOCATION FREIGHT T