Fluorescence spectroscopy has been used to characterize the structure of a unique class of anionic macromolecules: starburst dendrimers (SBDs) possessing an external anionic surface. Pyrene was used as a photoluminescence probe to sense various hydrophobic sites in the microheterogeneous architecture offered by poly(amidoamine) starburst dendrimers possessing sodium carboxylated surfaces. A series of 10 different “half-generations, n. 5” starburst dendrimers, which differ systematically in molecular weight, size, and surface charge density, have been studied. The probe method provides experimental evidence for a structural surface transition between generations 3.5 and 4.5. The same probe method was applied to study how the structural properties of the starburst dendrimers determine their interactions with small ionic amphiphilic molecules. Whereas starburst dendrimers do not noticeably affect the micellization process of an anionic surfactant (sodium dodecyl sulfate, SDS), the association process with a cationic surfactant (dodecyltetrammonium bromide, DTAB) leads to the formation of two different types of SBD-templated surfactant aggregates. Addition of DTAB to aqueous solutions containing the earlier generation (0.5-3.5) SBD leads to the formation of SBD-templated surfactant aggregates that result from noncooperative, random condensation of surfactant molecules on the anionic dendrimer surface. Addition of DTAB to aqueous solutions containing later generation (4.5-9.5) SBDs leads to the formation of SBD-templated surfactant aggregates resulting from initial, noncooperative, random condensation, followed by cooperative condensation of surfactant molecules on the anionic dendrimer surface. The results are shown to be consistent with a change in the morphology of SBDs from an open, branched structure for generations 0.5-3.5 to a closed, increasingly compact surface for generations 4.5-9.5. © 1990, American Chemical Society. All rights reserved.