A TREATMENT OF DISTRIBUTED LAGS IN THE THEORY OF ADVERTISING EXPENDITURE

被引：18

作者：

Jastram, Roy W. ^{[1
]}

机构：

[1] Univ Calif, Berkeley, CA USA

来源：

关键词：

D O I：

10.2307/1248159

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 46

页数：11

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[5]

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[6]

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[7]

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[8]

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