INVESTIGATION OF 2 ISSUES IN USE OF STUDENTS AS SURROGATES FOR HOUSEWIVES IN CONSUMER-BEHAVIOR STUDIES

被引：11

作者：

HAWKINS, DI

ALBAUM, G

BEST, R

机构：

[1] UNIV OREGON,EUGENE,OR 97403

[2] UNIV ARIZONA,TUCSON,AZ 85721

来源：

JOURNAL OF BUSINESS | 1977年 / 50卷 / 02期

关键词：

D O I：

10.1086/295932

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：216 / 222

页数：7

共 9 条

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[4]

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[7]

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[8] THERE DIFFERENCES IN DISSONANCE REDUCTION BEHAVIOR BETWEEN STUDENTS AND HOUSEWIVES [J].

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JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) :243-245

[9] VALIDITY OF USING STUDENTS AS SUBJECTS IN CONSUMER-BEHAVIOR INVESTIGATIONS [J].

SHUPTRINE, FK .

JOURNAL OF BUSINESS, 1975, 48 (03) :383-390

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