ADVERTISING CONTENT - PERSUASION, INFORMATION OR INTIMIDATION

被引：24

作者：

MARQUEZ, FT ^{[1
]}

机构：

[1] TEMPLE UNIV,PHILADELPHIA,PA 19122

来源：

JOURNALISM QUARTERLY | 1977年 / 54卷 / 03期

关键词：

D O I：

10.1177/107769907705400306

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：482 / 491

页数：10

共 19 条

[1]

BUCKLIN LP, 1965, J ADVERTISING RES, V5, P11

[2]

CHAFFEE SH, 1973, CONSUMER BEHAVIOR TH

[3]

COHEN D, 1976, AMA MARKETING N 1008, P12

[4]

COX DF, 1967, RISK TAKING INFORMAT

[5]

ELDRIDGE C, 1974, ADVERTISINGS ROLE SO, P175

[6]

FRANCOIS WE, 1975, MASS MEDIA LAW REGUL, P245

[7]

HOWARD JA, 1974, ADVERTISING ROLE SO, P441

[8]

HUNT S. D., 1976, J ADVERTISING, V5, P5

[9] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD [J].

JACOBY, J ;

SPELLER, DE ;

KOHN, CA .

[10]

NICOSIA FM, 1974, ADVERTISING MANAGEME, P256