CONSUMER REACTIONS TO EXPLICIT BRAND COMPARISONS IN ADVERTISEMENTS

被引：39

作者：

GOLDEN, LL

机构：

来源：

关键词：

D O I：

10.2307/3150812

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：517 / 532

页数：16

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