CHILDRENS TV COMMERCIALS - TESTING DEFENSES

被引：56

作者：

ROSSITER, JR ^{[1
]}

ROBERTSO.TS ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,CTR RES MEDIA & CHILDREN,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.1111/j.1460-2466.1974.tb00418.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：137 / 144

页数：8

共 10 条

[1]

CHOATE RB, 1973, EDUCATING CHILD CONS

[2]

Gerbner G., 1973, CULTURAL INDICATORS

[3]

JOHNSON N, 1973, BROADCASTING AM

[4] CHILDREN AND COMMERCIAL PERSUASION - ATTRIBUTION THEORY ANALYSIS [J].

ROBERTSON, TS ;

ROSSITER, JR .

[5]

ROBERTSON TS, 1972, WHARTON QUART, V7, P38

[6]

ROSSITER JR, 1974, RECEPTION YIELDING P

[7]

ROSSITER JR, 1974, THESIS ANNENBERG SCH

[8]

RUBINSTEIN EA, 1974, J COMMUNICATION, V24, P81

[9]

SWARTZ EM, 1971, TOYS THAT DONT CARE

[10]

WARD S, 1972, TELEVISION SOCIAL BE, V4