MANAGING CHANNEL PROFITS - COMMENT

被引:252
作者
MOORTHY, KS
机构
关键词
D O I
10.1287/mksc.6.4.375
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:375 / 379
页数:5
相关论文
共 6 条
  • [1] Jeuland A. P., 1983, MARKET SCI, V2, P239, DOI DOI 10.1287/MKSC.2.3.239
  • [2] MCGUIRE TW, 1986, IN PRESS RES MARKETI, V8
  • [3] Oren SS, 1982, MARKET SCI, V1, P287
  • [4] Rosenbloom B., 1983, MARKETING CHANNELS M
  • [5] Scherer, 1970, IND MARKET STRUCTURE
  • [6] THE MARKETING CHANNEL AS AN EQUILIBRIUM SET OF CONTRACTS
    ZUSMAN, P
    ETGAR, M
    [J]. MANAGEMENT SCIENCE, 1981, 27 (03) : 284 - 302