QUESTIONNAIRE RESPONSE RATE - METHODOLOGICAL ANALYSIS

The mailed questionnaire has been used in social research for at least 40 years. The literature is replete with evidence showing the advantages and disadvantages of it as opposed to other forms of data collection.l A critical variable often related to the use of the mailed questionnaire is response rate. While most researchers agree that there are many important factors which can affect the response rate in any given mailing, there remain several unresolved issues pertaining to the differential effects of these factors. © 1969, Oxford University Press. All rights reserved.