CONSUMER DECISION-MAKING - FACT OR FICTION

[1] ALEXIS M, 1968, P AM MARKETING AS 28, P197

[2] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240

[3] COGNITIVE ALGEBRA IN MULTI-ATTRIBUTE ATTITUDE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) : 151 - 164

[4] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 370 - 376

[5] CONSTRUCTIVE PROCESSES IN CONSUMER CHOICE [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 4 (02) : 75 - 85

[6] WRAPPER INFLUENCE ON THE PERCEPTION OF FRESHNESS IN BREAD [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1958, 42 (04) : 257 - 260

[7] ENGEL JF, 1978, CONSUMER BEHAVIOR

[8] FELDMAN SP, 1965, MARKETING EC DEV, P440

[9] HUSBAND-WIFE INFLUENCE IN FAMILY PURCHASING BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 43 - 50

[10] Ferber R., 1973, FAMILY EC BEHAVIOR P, P29

[1] ALEXIS M, 1968, P AM MARKETING AS 28, P197

[2] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240

[3] COGNITIVE ALGEBRA IN MULTI-ATTRIBUTE ATTITUDE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) : 151 - 164

[4] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 370 - 376

[5] CONSTRUCTIVE PROCESSES IN CONSUMER CHOICE [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 4 (02) : 75 - 85

[6] WRAPPER INFLUENCE ON THE PERCEPTION OF FRESHNESS IN BREAD [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1958, 42 (04) : 257 - 260

[7] ENGEL JF, 1978, CONSUMER BEHAVIOR

[8] FELDMAN SP, 1965, MARKETING EC DEV, P440

[9] HUSBAND-WIFE INFLUENCE IN FAMILY PURCHASING BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 43 - 50

[10] Ferber R., 1973, FAMILY EC BEHAVIOR P, P29