TOP MANAGEMENTS CONCERNS ABOUT MARKETING - ISSUES FOR THE 1980S

被引:66
作者
WEBSTER, FE
机构
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D O I
10.2307/1251538
中图分类号
F [经济];
学科分类号
02 ;
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页码:9 / 16
页数:8
相关论文
共 9 条
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[4]  
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[5]  
HAYES RH, 1980, HARVARD BUS REV, V58, P67
[6]  
HESKETT JL, 1965, PRODUCTIVITY MARKETI
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[8]   EFFECTIVENESS OF MARKETINGS R AND D FOR MARKETING-MANAGEMENT - ASSESSMENT [J].
MYERS, JG ;
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[9]  
WIND Y, 1980, J MARKETING, V44, P7