EXPERIMENTAL EXAMINATION OF PRICE-QUALITY RELATIONSHIP

[1] Brehm J.W., 1962, EXPLORATIONS COGNITI, DOI [DOI 10.1037/11622-000, 10.1037/11622-000]

[2] Dean J, 1955, CONTROLLER, V23, P163

[3] Festinger L., 1957, THEORY COGNITIVE DIS

[4] HAYS WL, 1963, STATISTICS, P356

[5] KUEHN AA, 1962, J ADVERTISING RES, V2, P10

[6] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J]. JOURNAL OF BUSINESS, 1954, 27 (03) : 205 - 210

[7] MCCONNELL JD, 1968, J MARKETING RESEARCH, V5

[8] Some Consequences of the Habit of Judging Quality by Price [J]. REVIEW OF ECONOMIC STUDIES, 1944, 12 : 100 - 105

[9] THE DEVELOPMENT OF BRAND LOYALTY [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (03) : 32 - 35

[10] TULL DS, 1964, J BUSINESS, V38, P186

[1] Brehm J.W., 1962, EXPLORATIONS COGNITI, DOI [DOI 10.1037/11622-000, 10.1037/11622-000]

[2] Dean J, 1955, CONTROLLER, V23, P163

[3] Festinger L., 1957, THEORY COGNITIVE DIS

[4] HAYS WL, 1963, STATISTICS, P356

[5] KUEHN AA, 1962, J ADVERTISING RES, V2, P10

[6] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J]. JOURNAL OF BUSINESS, 1954, 27 (03) : 205 - 210

[7] MCCONNELL JD, 1968, J MARKETING RESEARCH, V5

[8] Some Consequences of the Habit of Judging Quality by Price [J]. REVIEW OF ECONOMIC STUDIES, 1944, 12 : 100 - 105

[9] THE DEVELOPMENT OF BRAND LOYALTY [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (03) : 32 - 35

[10] TULL DS, 1964, J BUSINESS, V38, P186