NATIONAL SAMPLE PREDICTORS OF MASS MEDIA USE

被引：14

作者：

GREENBERG, BS

KUMATA, H

机构：

[1] MICHIGAN STATE UNIV,DEPT COMMUN,E LANSING,MI

[2] MICHIGAN STATE UNIV,INST INT COMMUN,E LANSING,MI

来源：

JOURNALISM QUARTERLY | 1968年 / 45卷 / 04期

关键词：

D O I：

10.1177/107769906804500403

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Demographic variables prove to have almost no power to predict mass media use in this national sample survey except that all of them taken together account for about 27% of the variance in newspaper reading. © 1968, Association for Education in Journalism & Mass Communication. All rights reserved.

引用

页码：641 / 646

页数：6

共 8 条

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GREENBERG, BS .

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[3]

GREENBERG BS, 1967, COMMUNICATION URBAN

[4]

Rostow W. W., 1960, STAGES EC GROWTH

[5] EDUCATION, AVAILABLE TIME, AND USE OF MASS-MEDIA [J].

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CARTER, RF ;

RUGGELS, L .

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[6]

Steiner G.A., 1963, PEOPLE LOOK TELEVISI

[7] SOME CORRELATES OF MEDIA CREDIBILITY [J].

WESTLEY, BH ;

SEVERIN, WJ .

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[8] A PROFILE OF THE DAILY NEWSPAPER NON-READER [J].

WESTLEY, BH ;

SEVERIN, WJ .

JOURNALISM QUARTERLY, 1964, 41 (01) :45-50

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