NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES

被引:3964
作者
BASS, FM
机构
[1] PURDUE UNIV,LAFAYETTE,IN
[2] CATERPILLAR TRACTOR CO,PEORIA,IL
来源
MANAGEMENT SCIENCE SERIES A-THEORY | 1969年 / 15卷 / 05期
关键词
D O I
10.1287/mnsc.15.5.215
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:215 / 227
页数:13
相关论文
共 13 条
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  • [7] Katz E., 1955, PERSONAL INFLUENCE
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  • [9] MANSFIELD E, 1961, ECONOMETRICA, V29
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