CROSS-CULTURAL VALIDATION OF A READERSHIP PREDICTION TECHNIQUE

被引：6

作者：

STEVENSON, RL ^{[1
]}

机构：

[1] US INFORMATION AGCY, RES SERV, WASHINGTON, DC USA

来源：

JOURNALISM QUARTERLY | 1973年 / 50卷 / 04期

关键词：

D O I：

10.1177/107769907305000410

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：690 / 696

页数：7

共 8 条

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[2]

ERDOS PL, 1970, PROFESSIONAL MAIL SU

[3]

FEINBERG BM, 1970, THESIS SYRACUSE U

[4]

FLYNNE LP, 1970, THESIS SYRACUSE U

[5]

GLICK N, 1970, CULTURAL AFFAIRS FAL, P6

HASKINS, JB .

[7] PRE-TESTING EDITORIAL ITEMS AND IDEAS FOR READER INTEREST [J].

HASKINS, JB .

JOURNALISM QUARTERLY, 1960, 37 (02) :224-230

[8]

MCLAUGHLIN H, 1970, J APPL PSYCHOL, V54, P331