The Psychogalvanometric Method for Measuring the Effectiveness of Advertising

被引：7

作者：

Eckstrand, Gordon

Gilliland, A. R.

机构：

来源：

关键词：

D O I：

10.1037/h0057414

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：415 / 425

页数：11

共 8 条

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Hunt, WA .

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[7]

MACHT DI, 1940, MA J PHYSL, V129, P412

[8]

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