MEASUREMENT OF HUSBAND-WIFE INFLUENCE IN CONSUMER PURCHASE DECISIONS

被引：81

作者：

DAVIS, HL ^{[1
]}

机构：

[1] UNIV CHICAGO,DEPT MKT,CHICAGO,IL 60637

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 03期

关键词：

D O I：

10.2307/3149567

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：305 / 312

页数：8

相关论文

共 33 条

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