ENVIRONMENTAL UNCERTAINTY AND BUYING GROUP-STRUCTURE - EMPIRICAL-INVESTIGATION

被引：118

作者：

SPEKMAN, RE ^{[1
]}

STERN, LW ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,EVANSTON,IL 60201

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 02期

关键词：

D O I：

10.2307/1250741

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：54 / 64

页数：11

共 24 条

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