COMMUNICATION STRATEGIES IN MARKETING CHANNELS - A THEORETICAL PERSPECTIVE

[1] Albert R. D., 1987, HDB ORG COMMUNICATIO, P264

[2] RESOURCE-ALLOCATION BEHAVIOR IN CONVENTIONAL CHANNELS [J]. JOURNAL OF MARKETING RESEARCH, 1987, 24 (01) : 85 - 97

[3] ANGLEMAR R, 1978, J MARKETING RES, V15, P93

[4] DISTORTION OF UPWARD COMMUNICATION IN HIERARCHICAL ORGANIZATIONS [J]. ACADEMY OF MANAGEMENT JOURNAL, 1973, 16 (02) : 207 - 226

[5] COMMUNICATION IN ADMINISTRATIVE BUREAUCRACIES [J]. ACADEMY OF MANAGEMENT JOURNAL, 1977, 20 (03) : 365 - 377

[6] PERFORMANCE AND SATISFACTION IN AN INDUSTRIAL-SALES FORCE - AN EXAMINATION OF THEIR ANTECEDENTS AND SIMULTANEITY [J]. JOURNAL OF MARKETING, 1980, 44 (02) : 65 - 77

[7] Bennett PD., 1988, DICT MARKETING TERMS

[8] BLAIR R, 1985, ORG COMMUNICATION TR

[9] CONFLICT, COOPERATION AND TRUST IN 3 POWER-SYSTEMS [J]. BEHAVIORAL SCIENCE, 1976, 21 (06): : 499 - 514

[10] BROWN JR, 1981, J RETAILING, V57, P3

[1] Albert R. D., 1987, HDB ORG COMMUNICATIO, P264

[2] RESOURCE-ALLOCATION BEHAVIOR IN CONVENTIONAL CHANNELS [J]. JOURNAL OF MARKETING RESEARCH, 1987, 24 (01) : 85 - 97

[3] ANGLEMAR R, 1978, J MARKETING RES, V15, P93

[4] DISTORTION OF UPWARD COMMUNICATION IN HIERARCHICAL ORGANIZATIONS [J]. ACADEMY OF MANAGEMENT JOURNAL, 1973, 16 (02) : 207 - 226

[5] COMMUNICATION IN ADMINISTRATIVE BUREAUCRACIES [J]. ACADEMY OF MANAGEMENT JOURNAL, 1977, 20 (03) : 365 - 377

[6] PERFORMANCE AND SATISFACTION IN AN INDUSTRIAL-SALES FORCE - AN EXAMINATION OF THEIR ANTECEDENTS AND SIMULTANEITY [J]. JOURNAL OF MARKETING, 1980, 44 (02) : 65 - 77

[7] Bennett PD., 1988, DICT MARKETING TERMS

[8] BLAIR R, 1985, ORG COMMUNICATION TR

[9] CONFLICT, COOPERATION AND TRUST IN 3 POWER-SYSTEMS [J]. BEHAVIORAL SCIENCE, 1976, 21 (06): : 499 - 514

[10] BROWN JR, 1981, J RETAILING, V57, P3