IS IMPULSE PURCHASING REALLY A USEFUL CONCEPT FOR MARKETING DECISIONS

被引：54

作者：

KOLLAT, DT

WILLETT, RP

机构：

[1] INDIANA UNIV,MKT DEPT,BLOOMINGTON,IN

[2] OHIO STATE UNIV,COLUMBUS,OH

来源：

关键词：

D O I：

10.2307/1248750

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：79 / 83

页数：5

共 29 条

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[3]

CLOVER VT, 1950, J MARKETING, V25, P66

COX, K .

[5]

COX K, 1964, J MARKETING RESEARCH, V1, P64

[6]

*CURT PUBL CO RES, 1952, IMP BUY

[7]

DAVIDSON WR, 1966, RETAILING MANAGEMENT, P180

[8]

*EI DUP NEM CO, 1965, CONS BUY HAB STUD

[9]

*EI DUP NEM CO, 1959, CONS BUY HAB STUD

[10]

*EI DUP NEM CO, 1949, CONS BUY HAB STUD