PRODUCT NOVELTY - DOES IT MODERATE THE RELATIONSHIP BETWEEN AD ATTITUDES AND BRAND ATTITUDES

被引：60

作者：

COX, DS ^{[1
]}

LOCANDER, WB ^{[1
]}

机构：

[1] UNIV TENNESSEE,MKT,KNOXVILLE,TN 37996

来源：

JOURNAL OF ADVERTISING | 1987年 / 16卷 / 03期

关键词：

D O I：

10.1080/00913367.1987.10673084

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 44

页数：6

共 20 条

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LAWRENCE, GH .

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[7]

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[8]

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[9] ATTENTION AND WEIGHT IN PERSON PERCEPTION - THE IMPACT OF NEGATIVE AND EXTREME BEHAVIOR [J].

FISKE, ST .

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[10]

FISKE ST, 1982, AFFECT COGNITION

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