THE EFFECTS OF MESSAGE FRAMING ON MAMMOGRAPHY UTILIZATION

被引：283

作者：

BANKS, SM ^{[1
]}

SALOVEY, P ^{[1
]}

GREENER, S ^{[1
]}

ROTHMAN, AJ ^{[1
]}

MOYER, A ^{[1
]}

BEAUVAIS, J ^{[1
]}

EPEL, E ^{[1
]}

机构：

[1] YALE UNIV,DEPT PSYCHOL,NEW HAVEN,CT 06520

来源：

HEALTH PSYCHOLOGY | 1995年 / 14卷 / 02期

关键词：

FRAMING; MAMMOGRAPHY; CANCER SCREENING; PERSUASION; HEALTH BEHAVIOR;

D O I：

10.1037/0278-6133.14.2.178

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

This experiment compared the effectiveness of gain- versus loss-framed messages to persuade women to obtain mammography screening. One hundred and thirty-three women 40 years and older and not adhering to current guidelines for obtaining mammography screening were assigned randomly to view either gain-framed (emphasizing the benefits of obtaining mammography) or loss-framed (emphasizing the risks of not obtaining mammography) persuasive videos that were factually equivalent. Attitudes and beliefs were measured before and immediately following the intervention. Mammography utilization was assessed 6 and 12 months later. Consistent with predictions based on prospect theory, women who viewed the loss-framed message were more likely to have obtained a mammogram within 12 months of the intervention. These findings suggest that loss-framed messages may have an advantage in the promotion of detection behaviors such as mammography.

引用

页码：178 / 184

页数：7

共 33 条

[1]

*AM CANC SOC, 1993, CANC FACTS FIG

[2] BREAST-CANCER DETECTION DEMONSTRATION PROJECT - 5-YEAR SUMMARY REPORT [J].