LEARNING TO BE CONSUMERS - ROLE OF FAMILY

被引:16
作者
WACKMAN, DB
WARTELLA, E
WARD, S
机构
[1] UNIV MINNESOTA,DIV COMMUN RES,MINNEAPOLIS,MN 55455
[2] HARVARD UNIV,INST MKT SCI,CAMBRIDGE,MA 02138
[3] OHIO STATE UNIV,COLUMBUS,OH 43210
关键词
D O I
10.1111/j.1460-2466.1977.tb01809.x
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:138 / 151
页数:14
相关论文
共 26 条
[21]   CONSUMER SOCIALIZATION [J].
WARD, S .
JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :1-14
[22]  
Ward S., 1972, TELEVISION SOCIAL BE, V4, P432
[23]  
WARD S, IN PRESS
[24]  
Ward S, 1973, NEW MODELS COMMUNICA, P119
[25]  
WARTELLA E, 1974, COMMUNICATIONS RES, V1, P44
[26]  
WOHLWILL JF, 1962, COGNITIVE DEVELOPMEN