An electron spectrometric study has been performed on HBr using metastable helium and neon atoms as well as helium resonance photons. High resolution electron spectra were obtained for a mixed He(2(1)S, 2(3)S) beam, a pure He(2(3)S) beam, a mixed Ne(3s3P2, 3P0) beam, and for HeI VUV light. From the comparison of vibrational populations of HBr+(X, upsilon') and HBr+(A, upsilon'), formed by either He* and Ne* Penning ionization (PI) or HeI photoionization, we conclude that HBr+(X) formation by PI exhibits only little perturbation of HBr potentials, whereas HBr+ (A) formation by PI exhibits substantial bond stretching of HBr due to metastable atom attack preferably from the H end. For He(2(1)S) + HBr the X- and A-state vibrational peak shapes are substantially broader than for the He(2(3)S) + HBr case pointing to an additional, charge exchanged interaction (He+ + HBr-) in the entrance channel of the former system which is also responsible for a broad feature found at lower electron energies in the He(2(1)S, 2(3)S) induced PI electron spectra. For the first time, we have detected the low energy electrons in both the He(2(1)S) + HBr and He(2(3)S) + HBr spectra, associated with the major mechanism for the formation of Br+ ions: energy transfer to repulsive HBr** Rydberg states, dissociating to H(1s) and autoionizing Br** atoms. The HBr+(X) 2-PI-3/2:2-PI-1/2 fine structure branching ratios vary significantly with the ionizing agent in a similar way as for the isoelectronic, atomic target case krypton.