FRACTIONAL FACTORIAL EXPERIMENTAL DESIGNS IN MARKETING RESEARCH

[1] RECENT DEVELOPMENTS IN DESIGN OF FACTORIAL EXPERIMENTS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1972, 67 (337) : 103 - &

[2] BANKS S, 1965, EXPTL MARKETING

[3] FACTORIAL DESIGN IN A PRICING EXPERIMENT [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 427 - 429

[4] 2K-P FRACTIONAL FACTORIAL DESIGNS .1. [J]. TECHNOMETRICS, 1961, 3 (03) : 311 - &

[5] 2K-P FRACTIONAL FACTORIAL DESIGNS .2. [J]. TECHNOMETRICS, 1961, 3 (04) : 449 - &

[6] COCHRAN WG, 1966, EXPTL DESIGNS

[7] Cox DR, 1965, PLANNING EXPT

[8] COX KK, 1969, EXPT MARKETING DECIS

[9] DAVIES OL, 1960, DESIGN ANALYSIS INDU

[10] GREEN PE, 1970, RESEARCH MARKETING D, pCH14

[1] RECENT DEVELOPMENTS IN DESIGN OF FACTORIAL EXPERIMENTS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1972, 67 (337) : 103 - &

[2] BANKS S, 1965, EXPTL MARKETING

[3] FACTORIAL DESIGN IN A PRICING EXPERIMENT [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 427 - 429

[4] 2K-P FRACTIONAL FACTORIAL DESIGNS .1. [J]. TECHNOMETRICS, 1961, 3 (03) : 311 - &

[5] 2K-P FRACTIONAL FACTORIAL DESIGNS .2. [J]. TECHNOMETRICS, 1961, 3 (04) : 449 - &

[6] COCHRAN WG, 1966, EXPTL DESIGNS

[7] Cox DR, 1965, PLANNING EXPT

[8] COX KK, 1969, EXPT MARKETING DECIS

[9] DAVIES OL, 1960, DESIGN ANALYSIS INDU

[10] GREEN PE, 1970, RESEARCH MARKETING D, pCH14