共 12 条
[2]
BARLAS S, 1988, MARKETING NEWS 0926, P9
[3]
BARLAS S, 1988, MARKETING NEWS 0926, P1
[4]
CESPEDES FV, 1988, HARVARD BUS REV, V88, P75
[7]
LAW C, 1987, INSIGHT 0928, P15
[8]
Lowe Larry S., 1988, J CONSUMER MARKETING, V5, P45, DOI [10.1108/eb008218, DOI 10.1108/EB008218]
[9]
MASKULKA JM, 1987, 1987 AMA WINT ED C P, P1
[10]
MILLER JC, 1983, 1983 AMA ED C P, P364