INTENSITY MEASURES OF CONSUMER PREFERENCE

[1] ABELMAN H, 1976, 322 NW U VOG COMP CT

[2] Aitchison J., 1969, LOGNORMAL DISTRIBUTI

[3] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[4] BERKMAN J, 1976, QUAIL USERS MANUAL

[5] Caradus S. R., 1974, OPERATOR THEORY PSEU

[6] COCHRAN WG, 1957, EXPT DESIGN

[7] COHEN C, 1975, 200 NW U VOG COMP CT

[8] FARQUHAR PH, 1977, STUDIES MANAGEMENT S, V6, P59

[9] THE EXPECTED-UTILITY HYPOTHESIS AND THE MEASURABILITY OF UTILITY [J]. JOURNAL OF POLITICAL ECONOMY, 1952, 60 (06) : 463 - 474

[10] GIRI NC, 1977, MULTIVARIATE STATIST

[1] ABELMAN H, 1976, 322 NW U VOG COMP CT

[2] Aitchison J., 1969, LOGNORMAL DISTRIBUTI

[3] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[4] BERKMAN J, 1976, QUAIL USERS MANUAL

[5] Caradus S. R., 1974, OPERATOR THEORY PSEU

[6] COCHRAN WG, 1957, EXPT DESIGN

[7] COHEN C, 1975, 200 NW U VOG COMP CT

[8] FARQUHAR PH, 1977, STUDIES MANAGEMENT S, V6, P59

[9] THE EXPECTED-UTILITY HYPOTHESIS AND THE MEASURABILITY OF UTILITY [J]. JOURNAL OF POLITICAL ECONOMY, 1952, 60 (06) : 463 - 474

[10] GIRI NC, 1977, MULTIVARIATE STATIST