TRENDS IN ADVERTISING RESEARCH - A LOOK AT THE CONTENT OF MARKETING-ORIENTED JOURNALS FROM 1976 TO 1985

被引：71

作者：

YALE, L

GILLY, MC

机构：

来源：

关键词：

D O I：

10.1080/00913367.1988.10673099

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：12 / 22

页数：11

共 26 条

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[2]

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[3]

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[4]

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[5]

FROST P, 1985, PUBLISHING ORG SCI, P35

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HELGESON, JG ;

KLUGE, EA ;

MAGER, J ;

TAYLOR, C .

[7] INSTITUTIONAL CONTRIBUTIONS TO SCHOLARLY JOURNALS OF BUSINESS [J].

HENRY, WR ;

BURCH, EE .

[8]

HOLBERT NB, 1977, J ADVERTISING RES, V17, P33

[9] CONTENT-ANALYSIS IN CONSUMER RESEARCH [J].

KASSARJIAN, HH .

[10]

Krippendorf K., 1980, CONTENT ANAL INTRO I