MARKETINGS APPLICATION TO FUND RAISING

被引：19

作者：

MINDAK, WA

BYBEE, HM

机构：

[1] GREY ADVERTISING INC,NEW YORK,NY

[2] UNIV TEXAS,DEPT MKT,AUSTIN,TX

来源：

关键词：

D O I：

10.2307/1249784

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：13 / 18

页数：6

共 8 条

[1] BROADENING CONCEPT OF MARKETING [J].

KOTLER, P ;

LEVY, SJ .

[2]

KOTLER P, 1967, MARKETING MANAGEMENT, P51

[3]

LANSING JB, 1968, MARKETING MANAGEMENT, P213

[4]

PATTON A, 1968, MARKETING MANAGEMENT, P324

[5]

SANDAGE CH, 1967, ADVERTISING THEORY P, P199

TWEDT, DW .

[7]

TWEDT DW, 1957, PRINTERS INK 0906, P22

[8]

YANKELOVICH D, 1968, MARKETING MANAGEMENT, P189