Exploratory Analysis of Culture, Perceived Ease of Use, Perceived Usefulness, and Internet Acceptance: The Case of Jordan

This study examined the impacts of cultural dimensions, perceived ease of use (PEOU), and perceived usefulness (PU) of managers' intentions to use the Internet. Based on data collected from 507 Jordanian managers, findings suggested that while two cultural dimensions, power distance (PD) and collectivism (CO) had significant positive impacts on managers' intentions to use the Internet the other two cultural dimensions, uncertainty avoidance (UA) and femininity (FE) had no impact. Additionally, both perceived usefulness and perceived ease of use had significant positive impact on managers' intentions. The results showed that perceived usefulness and perceived ease of use mediated the relationship between cultural dimensions and managers' intentions. Findings should assist organizations to understand the influence of cultural values on computer-technology acceptance by integrating societal and cultural values into their technological diffusion. Finally, implications and suggestions for future research were also provided for practitioners and academicians. (C) 2006 by The Haworth Press, Inc. All rights reserved.