PERCEPTUAL DIFFERENCES IN MARKET TRANSACTIONS REVISITED - A WANING SOURCE OF CONSUMER FRUSTRATION

被引:4
作者
DORNOFF, RJ
DWYER, FR
机构
关键词
D O I
10.1111/j.1745-6606.1981.tb00698.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:146 / 157
页数:12
相关论文
共 8 条
[1]  
BORK RH, 1978, ACROSS BOARD, V15, P50
[2]  
BRADSHAW TF, 1978, J CONTEMP BUS, V7, P19
[3]  
CHURCHILL NC, 1978, J CONTEMP BUS, V7, P5
[4]   CONCEPT OF UNFAIRNESS AS IT RELATES TO ADVERTISING LEGISLATION [J].
COHEN, D .
JOURNAL OF MARKETING, 1974, 38 (03) :8-13
[5]   ATTITUDES OF MARKETING EXECUTIVES TOWARD ETHICS IN MARKETING RESEARCH [J].
CRAWFORD, CM .
JOURNAL OF MARKETING, 1970, 34 (02) :46-52
[6]   PERCEPTUAL DIFFERENCES IN MARKET TRANSACTIONS - SOURCE OF CONSUMER FRUSTRATION [J].
DORNOFF, RJ ;
TANKERSLEY, CB .
JOURNAL OF CONSUMER AFFAIRS, 1975, 9 (01) :97-103
[7]  
HENDERSON H, 1978, HUMAN RESOURCE MANAG, V14, P15
[8]  
WILSON IH, 1978, J CONTEMP BUS, V7, P45