THE MARKETING OF SOCIAL CAUSES - THE 1ST 10 YEARS

[1] BLOOM PN, 1979, AM MARKETING ASS WOR

[2] BLOOM PN, 1980, 1980 ED C P CHIC

[3] BOGUE DJ, 1979, PUBLIC INTEREST, V55, P99

[4] Cook T.D., 1979, QUASI EXPT DESIGN AN

[5] COOK TD, 1979, EVALUATING IMPACT NU

[6] FINE SH, 1979, MONEY CONCEPT SOCIAL

[7] FISHER L, 1977, NATIONAL SMOKING HAB

[8] FOX KFA, 1980, 1980 ED C P CHIC

[9] HOUSTON FS, 1977, MSU BUS TOP-MICH ST, V25, P36

[10] HOUSTON FS, 1976, P AM I DECISION SCI, P461

[1] BLOOM PN, 1979, AM MARKETING ASS WOR

[2] BLOOM PN, 1980, 1980 ED C P CHIC

[3] BOGUE DJ, 1979, PUBLIC INTEREST, V55, P99

[4] Cook T.D., 1979, QUASI EXPT DESIGN AN

[5] COOK TD, 1979, EVALUATING IMPACT NU

[6] FINE SH, 1979, MONEY CONCEPT SOCIAL

[7] FISHER L, 1977, NATIONAL SMOKING HAB

[8] FOX KFA, 1980, 1980 ED C P CHIC

[9] HOUSTON FS, 1977, MSU BUS TOP-MICH ST, V25, P36

[10] HOUSTON FS, 1976, P AM I DECISION SCI, P461