ANALYSIS, PLANNING, IMPROVISATION AND CONTROL IN THE DEVELOPMENT OF NEW SERVICES

被引：84

作者：

EDVARDSSON, B ^{[1
]}

HAGLUND, L ^{[1
]}

MATTSSON, J ^{[1
]}

机构：

[1] UNIV SO QUEENSLAND,TOOWOOMBA,QLD,AUSTRALIA

来源：

INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT | 1995年 / 6卷 / 02期

关键词：

NEW PRODUCT DEVELOPMENT; PLANNING; SERVICE INDUSTRIES;

D O I：

10.1108/09564239510084923

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Given the increasing importance of the service sector in western economies, not enough research has been carried out in the field of new service development. Reports studies which explore the process of developing new services. Nine different new services launched in the Swedish market were studied in detail. Based on these studies, draws conclusions on the process.

引用

页码：24 / &

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