APPROACHES TO ACCELERATING PRODUCT AND PROCESS-DEVELOPMENT

被引：34

作者：

GOLD, B ^{[1
]}

机构：

[1] CASE WESTERN RESERVE UNIV,RES PROGRAM IND ECON,CLEVELAND,OH 44106

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1987年 / 4卷 / 02期

关键词：

MANAGEMENT - Research and Development Application - TECHNOLOGY - Economic and Sociological Effects;

D O I：

10.1016/0737-6782(87)90054-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines how organizations can shorten the length of the new products development process. This is undoubtedly one of the key questions facing managers today. One important goal is early market entry, maximizing competitive advantage in the process. The author draws on his experience with product and process development in a wide array of industries to identify eight approaches to accelerating development. Drawing on his field research, he briefly appraises the potentials, limitations, and risks of each and then discusses implications for a more promising strategy.

引用

页码：81 / 88

页数：8