COMPETITIVE PRICE AND POSITIONING STRATEGIES

被引：69

作者：

HAUSER, JR ^{[1
]}

机构：

[1] HARVARD UNIV, SCH BUSINESS, CAMBRIDGE, MA 02138 USA

来源：

MARKETING SCIENCE | 1988年 / 7卷 / 01期

关键词：

D O I：

10.1287/mksc.7.1.76

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：76 / 91

页数：16

相关论文

共 47 条

[1] [Anonymous], 1971, CONSUMER DEMAND NEW
[2] [Anonymous], 1983, MARKET SCI
[3] Axelrod R., 1984, EVOLUTION COOPERATIO
[4] CARPENTER G, 1986, PERCEPTUAL POSITION
[5] HOTELLINGS STABILITY IN COMPETITION
DASPREMONT, C
GABSZEWICZ, JJ
THISSE, JF
[J]. ECONOMETRICA, 1979, 47 (05) : 1145 - 1150
[6] A SOCIAL EQUILIBRIUM EXISTENCE THEOREM
DEBREU, G
[J]. PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 1952, 38 (10) : 886 - 893
[7] THE PRINCIPLE OF MINIMUM DIFFERENTIATION HOLDS UNDER SUFFICIENT HETEROGENEITY
DEPALMA, A
GINSBURGH, V
PAPAGEORGIOU, YY
THISSE, JF
[J]. ECONOMETRICA, 1985, 53 (04) : 767 - 781
[8] SOPHISTICATED ENTRY IN A MODEL OF SPATIAL COMPETITION
EATON, BC
WOODERS, MH
[J]. RAND JOURNAL OF ECONOMICS, 1985, 16 (02) : 282 - 297
[9] PRINCIPLE OF MINIMUM DIFFERENTIATION RECONSIDERED - SOME NEW DEVELOPMENTS IN THEORY OF SPATIAL COMPETITION
EATON, BC
LIPSEY, RG
[J]. REVIEW OF ECONOMIC STUDIES, 1975, 42 (01) : 27 - 49
[10] NASH EQUILIBRIUM IN DUOPOLY WITH PRODUCTS DEFINED BY 2 CHARACTERISTICS
ECONOMIDES, N
[J]. RAND JOURNAL OF ECONOMICS, 1986, 17 (03) : 431 - 439

← 1 2 3 4 5 →