WORD-OF-MOUTH COMMUNICATION BY INNOVATOR

[1] ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 291 - 295

[2] Brehm J.W., 1962, EXPLORATIONS COGNITI, DOI [DOI 10.1037/11622-000, 10.1037/11622-000]

[3] CHAPANIS A, 1964, PSYCHOLOGICAL B, V61, P1

[4] DICHTER E, 1966, HARVARD BUS REV, V44, P147

[5] ENGEL JF, 1968, CONSUMER BEHAVIOR, pCH25

[6] ENGEL JF, 1968, APPLICATIONS SCIENCE, P39

[7] KEGERREIS RJ, 1968, THESIS OHIO STATE U

[8] KING CW, 1967, TECHNOLOGY INNOVATIO, P21

[9] STUTEVILLE JR, 1968, J MARKETING, V32, P16

[1] ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 291 - 295

[2] Brehm J.W., 1962, EXPLORATIONS COGNITI, DOI [DOI 10.1037/11622-000, 10.1037/11622-000]

[3] CHAPANIS A, 1964, PSYCHOLOGICAL B, V61, P1

[4] DICHTER E, 1966, HARVARD BUS REV, V44, P147

[5] ENGEL JF, 1968, CONSUMER BEHAVIOR, pCH25

[6] ENGEL JF, 1968, APPLICATIONS SCIENCE, P39

[7] KEGERREIS RJ, 1968, THESIS OHIO STATE U

[8] KING CW, 1967, TECHNOLOGY INNOVATIO, P21

[9] STUTEVILLE JR, 1968, J MARKETING, V32, P16