INTERVIEWER BIAS ONCE MORE REVISITED

被引：11

作者：

BOYD, HW

WESTFALL, R

机构：

[1] STANFORD UNIV,INT CTR ADVANCEMENT MANAGEMENT EDUC,GRAD SCH BUSINESS,STANFORD,CA

[2] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL

来源：

JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 02期

关键词：

D O I：

10.2307/3150117

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：249 / 253

页数：5

共 32 条

[1]

[Anonymous], 1950, SURVEYS POLLS SAMPLE

[2]

Athey E. R., 1960, J APPL PSYCHOL, V44, P381

[3] INCREASING THE POWER OF RESEARCH TO GUIDE ADVERTISING DECISIONS [J].

BELSON, WA .

JOURNAL OF MARKETING, 1965, 29 (02) :35-42

[4] TAPE RECORDING - ITS EFFECT ON ACCURACY OF RESPONSE IN SURVEY INTERVIEWS [J].

BELSON, WA .

JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) :253-260

[5] AGE AND SEX IN THE INTERVIEW [J].

BENNEY, M ;

RIESMAN, D ;

STAR, SA .

AMERICAN JOURNAL OF SOCIOLOGY, 1956, 62 (02) :143-152

[6] INTERVIEWERS AS A SOURCE OF ERROR IN SURVEYS [J].

Boyd, Harper W., Jr. ;

Westfall, Ralph .

JOURNAL OF MARKETING, 1955, 19 (04) :311-324

[7] INTERVIEWER BIAS REVISITED [J].

BOYD, HW ;

WESTFALL, R .

JOURNAL OF MARKETING RESEARCH, 1965, 2 (01) :58-63

[8] A NOTE ON INTERVIEWER EFFECT IN SELF-ENUMERATIVE PROCEDURES [J].

CANNELL, CF ;

FOWLER, FJ .

AMERICAN SOCIOLOGICAL REVIEW, 1964, 29 (02) :270-270

[9]

COLLINS WA, UNPUBLISHED PAPER

[10]

DALENIUS T, 1961, J ADVERTISING RESEAR, V1, P3

← 1 2 3 4 →