THE NATURE OF PRODUCT LIFE-CYCLES FOR INDUSTRIAL GOODS BUSINESSES

[1] Boston Consulting Group, 1968, PERSP EXP, V1st

[2] Buzzell R, 1966, NEW IDEAS SUCCESSFUL

[3] ARE THERE NATURAL MARKET STRUCTURES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 42 - 51

[4] BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

[5] CLIFFORD D, 1965, DUNS REV MODERN MANA, V85, P34

[6] COOK VJ, 1967, BRAND POLICY DETERMI

[7] COX WE, 1967, J BUS, V40, P375

[8] CUNNINGHAM MT, 1969, BRIT J MARKETING, V3, P32

[9] DHALLA NK, 1976, HARVARD BUS REV, V54, P102

[10] DOYLE P, 1976, Q REV MARKETING, V1, P1

[1] Boston Consulting Group, 1968, PERSP EXP, V1st

[2] Buzzell R, 1966, NEW IDEAS SUCCESSFUL

[3] ARE THERE NATURAL MARKET STRUCTURES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 42 - 51

[4] BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

[5] CLIFFORD D, 1965, DUNS REV MODERN MANA, V85, P34

[6] COOK VJ, 1967, BRAND POLICY DETERMI

[7] COX WE, 1967, J BUS, V40, P375

[8] CUNNINGHAM MT, 1969, BRIT J MARKETING, V3, P32

[9] DHALLA NK, 1976, HARVARD BUS REV, V54, P102

[10] DOYLE P, 1976, Q REV MARKETING, V1, P1