PREDICTING BRAND PURCHASE BEHAVIOR - MARKETING APPLICATION OF THE SCHONEMANN AND WANG UNFOLDING MODEL

被引：12

作者：

MOORE, WL

PESSEMIER, EA

LITTLE, TE

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH,W LAFAYETTE,IN 47907

[2] UNIV N CAROLINA,COLL BUSINESS,GREENSBORO,NC 27412

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 02期

关键词：

D O I：

10.2307/3150684

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：203 / 210

页数：8

共 35 条

[1] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J].

BASS, FM ;

LEHMANN, DR ;

PESSEMIE.EA .

BEHAVIORAL SCIENCE, 1972, 17 (06) :532-&

[2]

BECHTEL GG, 1976, MULTIDIMENSIONAL PRE

[3] PREDICTIVE ASPECTS OF A JOINT-SPACE THEORY OF STOCHASTIC CHOICE [J].

BEST, RJ .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (02) :198-204

[4]

BRADLEY RA, 1952, BIOMETRIKA, V39, P324, DOI 10.1093/biomet/39.3-4.324

[5]

CARROLL JD, 1972, MULTIDIMENSIONAL SCA

[6]

Coombs Clyde H., 1964, THEORY DATA

[7] MULTIVARIATE INVESTIGATION OF PREFERENCES [J].

COOPER, LG .

MULTIVARIATE BEHAVIORAL RESEARCH, 1973, 8 (02) :253-272

[8]

David H. A, 1963, METHOD PAIRED COMP

[9]

GOLD EM, 1973, PSYCHOMETRIKA, V38

[10] MULTIDIMENSIONAL SCALING - INTRODUCTION AND COMPARISON OF NONMETRIC UNFOLDING TECHNIQUES [J].

GREEN, PE ;

CARMONE, FJ .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) :330-341

← 1 2 3 4 →