MULTIATTRIBUTE APPROACHES FOR PRODUCT CONCEPT EVALUATION AND GENERATION - CRITICAL-REVIEW

被引：222

作者：

SHOCKER, AD ^{[1
]}

SRINIVASAN, V ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 02期

关键词：

D O I：

10.2307/3150681

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：159 / 180

页数：22

相关论文

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