FUNCTIONS OF POLITICAL ADVERTISING FOR CAMPAIGN ORGANIZATIONS

被引：4

作者：

SHEINKOPF, KG

ATKIN, CK

BOWEN, L

机构：

[1] NO ILLINOIS UNIV, DEKALB, IL 60115 USA

[2] MICHIGAN STATE UNIV, E LANSING, MI 48823 USA

[3] FLORIDA TECHNOL UNIV, ORLANDO, FL 32816 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149303

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：401 / 405

页数：5

相关论文

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Bogart L, 1967, STRATEGY ADVERTISING

[2]

BOWEN L, 1971, 1970 M AM ASS PUBL O

[3]

DUNN SW, 1969, ADVERTISING ITS ROLE

[4]

KLEPPNER Otto, 1966, ADVERTISING PROCEDUR

[5]

Lane R., 1959, POLITICAL LIFE WHY P

[6]

MANDELL M, 1968, ADVERTISING

[7]

NIMMO DD, 1970, POLITICAL PERSUADERS

[8]

WRIGHT J, 1966, ADVERTISING