MANUFACTURER TRADE DEALS AND RETAIL PRICE PROMOTIONS

[1] [Anonymous], 1983, MARKET SCI

[2] Axelrod R., 1984, EVOLUTION COOPERATIO

[3] Basu A.K., 1985, MARKET SCI, V4, P267, DOI DOI 10.1287/MKSC.4.4.267

[4] BBUCKLIN RE, 1989, DYNAMIC MODEL RETAIL

[5] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 116 - 129

[6] MODELING THE EFFECTIVENESS AND PROFITABILITY OF TRADE PROMOTIONS [J]. MARKETING SCIENCE, 1987, 6 (02) : 124 - 146

[7] BLATTBERG RC, 1976, J MARKETING RES, V12, P34

[8] BLATTBERG RC, 1989, SALES PROMOTIONS CON

[9] CHEVALIER M, 1976, SLOAN MANAGE REV, V18, P19

[10] CHURHAN RC, 1986, FACTORS INFLUENCING

[1] [Anonymous], 1983, MARKET SCI

[2] Axelrod R., 1984, EVOLUTION COOPERATIO

[3] Basu A.K., 1985, MARKET SCI, V4, P267, DOI DOI 10.1287/MKSC.4.4.267

[4] BBUCKLIN RE, 1989, DYNAMIC MODEL RETAIL

[5] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 116 - 129

[6] MODELING THE EFFECTIVENESS AND PROFITABILITY OF TRADE PROMOTIONS [J]. MARKETING SCIENCE, 1987, 6 (02) : 124 - 146

[7] BLATTBERG RC, 1976, J MARKETING RES, V12, P34

[8] BLATTBERG RC, 1989, SALES PROMOTIONS CON

[9] CHEVALIER M, 1976, SLOAN MANAGE REV, V18, P19

[10] CHURHAN RC, 1986, FACTORS INFLUENCING