AUDIENCE ACTIVITY AND MEDIA USE

[1] ARMSTRONG CB, 1989, J COMMUN, V29, P84

[2] PATTERNS OF COMMUNICATION ON TALK RADIO [J]. JOURNAL OF BROADCASTING, 1978, 22 (01): : 5 - 17

[3] THE OBSTINATE AUDIENCE - THE INFLUENCE PROCESS FROM THE POINT OF VIEW OF SOCIAL COMMUNICATION [J]. AMERICAN PSYCHOLOGIST, 1964, 19 (05) : 319 - 328

[4] ROLE OF THEORY IN USES AND GRATIFICATIONS STUDIES [J]. COMMUNICATION RESEARCH, 1979, 6 (01) : 9 - 36

[5] Bryant J., 1978, HUMAN COMMUNICATION, V5, DOI 10.1111/j.1468-2958.1978.tb00623

[6] PSYCHOLOGICAL PREDICTORS OF TELEVISION VIEWING MOTIVATION [J]. COMMUNICATION RESEARCH, 1991, 18 (04) : 443 - 463

[7] Fisher B. Aubrey, 1978, PERSPECTIVES HUMAN C

[8] Katz E., 1959, STUDIES PUBLIC COMMU, V2, P1

[9] MASS-COMMUNICATION RESEARCH - AN OLD ROAD RESURVEYED [J]. PUBLIC OPINION QUARTERLY, 1963, 27 (04) : 515 - 527

[10] MEASUREMENT OF ADVERTISING INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (04) : 583 - 596

[1] ARMSTRONG CB, 1989, J COMMUN, V29, P84

[2] PATTERNS OF COMMUNICATION ON TALK RADIO [J]. JOURNAL OF BROADCASTING, 1978, 22 (01): : 5 - 17

[3] THE OBSTINATE AUDIENCE - THE INFLUENCE PROCESS FROM THE POINT OF VIEW OF SOCIAL COMMUNICATION [J]. AMERICAN PSYCHOLOGIST, 1964, 19 (05) : 319 - 328

[4] ROLE OF THEORY IN USES AND GRATIFICATIONS STUDIES [J]. COMMUNICATION RESEARCH, 1979, 6 (01) : 9 - 36

[5] Bryant J., 1978, HUMAN COMMUNICATION, V5, DOI 10.1111/j.1468-2958.1978.tb00623

[6] PSYCHOLOGICAL PREDICTORS OF TELEVISION VIEWING MOTIVATION [J]. COMMUNICATION RESEARCH, 1991, 18 (04) : 443 - 463

[7] Fisher B. Aubrey, 1978, PERSPECTIVES HUMAN C

[8] Katz E., 1959, STUDIES PUBLIC COMMU, V2, P1

[9] MASS-COMMUNICATION RESEARCH - AN OLD ROAD RESURVEYED [J]. PUBLIC OPINION QUARTERLY, 1963, 27 (04) : 515 - 527

[10] MEASUREMENT OF ADVERTISING INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (04) : 583 - 596