MODELING MEDIA CHOICES IN BUSINESS ORGANIZATIONS - IMPLICATIONS FOR ANALYZING TELECOMMUNICATIONS TRANSPORTATION INTERACTIONS

A framework to analyze the impact of the new electronic communication technologies on transportation systems in the business setting has been proposed. A component of the framework that focuses on the media choice processes of individuals was empirically tested using scenarios in which the physical mail media, courier services, the telephone, voice mail, and electronic mail were alternatives to complete information communication tasks. Individual and organizational characteristics are explicitly considered, along with variables describing the communication activity itself, and the relationship between the initiator and the recipient of the communication. These characteristics determine the relative importance of a set of communication attributes and personal needs which are then matched against the individual's perceptions and feelings about the media to form preferences and choices in specific contexts. Empirical results are presented using preference logit models for a series of information communication situations.