Local Radio and Microblogging: How Radio Stations in the U.S. are Using Twitter

被引：31

作者：

Ferguson, Douglas ^{[1
]}

Greer, Clark ^{[2
]}

机构：

[1] Coll Charleston, Dept Commun, Charleston, SC 29401 USA

[2] Point Loma Nazarene Univ, Dept Commun & Theatre, San Diego, CA USA

来源：

JOURNAL OF RADIO & AUDIO MEDIA | 2011年 / 18卷 / 01期

关键词：

D O I：

10.1080/19376529.2011.558867

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Using a content analysis method, this study examined the way in which 111 radio stations in the U.S. are using the social network system, Twitter. Results of the study revealed that there was only a weak correlation between stations' average quarter hour share and the number of followers of stations' Twitter sites. Also, music stations had more promotional tweets, while news stations provided more news items for their audiences.

引用

页码：33 / 46

页数：14

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