USING BUYER BEHAVIOR MODELS TO IMPROVE MARKETING DECISIONS

被引：8

作者：

AAKER, DA ^{[1
]}

机构：

[1] UNIV CALIF,BERKELEY,CA 94720

来源：

关键词：

D O I：

10.2307/1249820

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 57

页数：6

共 20 条

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AAKER DA, TO BE PUBLISHED

[2]

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[6]

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[7] A THEORY OF MARKET BEHAVIOR AFTER INNOVATION [J].

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[8]

HINKLE CL, 1965, TEMPORARY PRICE REDU

[9]

JONES JM, UCLA146 WEST MAN SCI

[10] ESTIMATING ULTIMATE PERFORMANCE LEVELS OF NEW RETAIL OUTLETS [J].

KELLY, RF .