EVALUATING NEW PRODUCT RISK

被引：8

作者：

ABETTI, PA

STUART, RW

机构：

来源：

关键词：

D O I：

10.1080/08956308.1988.11670523

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：40 / 43

页数：4

共 14 条

[1]

Abell D.F., 1980, DEFINING BUSINESS ST

[2]

ABETTI PA, 1987, HIGH TECHNOLOGY MARK, V1, P29

[3]

ADAMS A, 1982, BUSINESS GRADUAT SPR, P64

[4]

*BOOZ ALL HAM, 1968, MAN NEW PROD

[5] WHY NEW INDUSTRIAL PRODUCTS FAIL [J].

COOPER, RG .

[6] MOST NEW PRODUCTS DO SUCCEED [J].

COOPER, RG .

RESEARCH MANAGEMENT, 1983, 26 (06) :20-25

[7]

COOPER RG, 1987, J PRODUCT INNOVATION, V7, P169

CRAIG, SR .

[9]

CRAWFORD CM, 1979, RES MANAGEMENT, V10, P9

[10]

JOHNE FA, 1984, J PROD INNOVAT MANAG, V4, P210