THE ACCURACY OF DIARY MEASURES OF CAR RADIO AUDIENCES - AN INITIAL ASSESSMENT

被引：1

作者：

ABERNETHY, AM

机构：

来源：

关键词：

D O I：

10.1080/00913367.1989.10673159

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 39

页数：7

共 15 条

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CHURCHILL, GA
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[2] EHRENBERG ASC, 1964, J ADVERTISING RES, V4, P11
[3] MEASURING TELEVISION AUDIENCES
EHRENBERG, ASC
TWYMAN, WA
[J]. JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1967, 130 : 1 - 59
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[7] LECKENBY JD, 1984, J ADVERTISING RES, V24, P43
[8] LUCAS D, 1963, MEASURING ADVERTISIN
[9] RAD ADV BUR, 1967, ALL RMD METH STUD, V1
[10] RAD ADV BUR, 1987, RAD FACTS