EFFECT OF PRODUCT-LINE PRICING CHARACTERISTICS ON PRODUCT EVALUATIONS

被引：64

作者：

PETROSHIUS, SM ^{[1
]}

MONROE, KB ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV, MKT, BLACKSBURG, VA 24061 USA

来源：

关键词：

D O I：

10.1086/209084

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：511 / 519

页数：9

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